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軟體簡介:
　
Quickly master Google Analytics with this hands-on, scenario-driven course and
start measuring the performance of your websites today. This course begins with
the basics on how Google Analytics works to collect your website visitor's activity
and when this activity data will be visible in reports to you, as well as, provides
you step by step instructions to get the default tracking setup on your site. From
there, we add on the types of activity you can track and how you enable tracking for
common scenarios, including: tracking page views and events (e.g., link clicks and
file downloads), e-commerce transactions, social love (e.g., Likes), and marketing
campaigns. We then look at some approaches you can use to protect yourself from noise
and information overload, and conclude showing how to use Google Analytics Core Reporting
and Management API's from your own applications and considerations for using Google
Analytics in mobile device applications.